• SUJA. G
• D. RADHA SRI

Social media is all about 3C’s. Conversations, Community, connecting with people and building relationships. It is not just a broadcast channel or a sales and marketing platform. privacy, honestly and open dialogue are key. Social media not only allows us to hear what people say about us, but also enables us to respond. First Listen then Speak. Be compelling, useful, relevant and engaging. Be not afraid to try new things, but think through your efforts before starting off. Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is a way for significant risks associated with inappropriate use. This is internet-based and gives users quick communication of content, such as personal information, documents, videos, and photos. Users engage with social media via a computer, tablet, or smartphone via web-based software or applications. While social media is ubiquitous in America and Europe, Asian countries like Indonesia lead the list of social media usage. More than 4.5 billion people use social media, as of October 2021.

Keywords: social media, Addiction, Cybercrime, Data Privacy, ROI, Alarming Trend

"INFLUENCE OF SOCIAL MEDIA AND AWARENESS TO BINGERS IN SPECIAL REFERENCE WITH COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.e111-e116, November-2022, Available :http://www.jetir.org/papers/JETIR2211427.pdf

"INFLUENCE OF SOCIAL MEDIA AND AWARENESS TO BINGERS IN SPECIAL REFERENCE WITH COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppe111-e116, November-2022, Available at : http://www.jetir.org/papers/JETIR2211427.pdf