• Dhanalakshmi K
• Kanaga Vignesh A
• Radhasri D

ABSTRACT:- Nowadays television advertisement is becoming a day to day activity of passing the time of the people and it is largely used to influence viewer’s purchasing decisions. But there are a lot of negative and positive impacts of TV ads on children. The study shows that most of the respondents watch television on holiday and spend two to for hours to watch the television. The study presents that the maximum number of respondents is attracted to toys advertisement on television. The study also reveals that the majority of the respondent’s behaviour changes after watching the advertisement. The study also discloses that highest number of respondents wishes to buy the products after watching the advertisement and they inform them of their parents.

Children, Impact, Television advertisement

"Impact of television advertisement on children’s mental $ physical development with special reference to coimbatore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.e123-e127, November-2022, Available :http://www.jetir.org/papers/JETIR2211429.pdf

"Impact of television advertisement on children’s mental $ physical development with special reference to coimbatore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppe123-e127, November-2022, Available at : http://www.jetir.org/papers/JETIR2211429.pdf