• Dr.S.Sivaselvi
• Mrs.M.Abinaya

India has the world's largest dairy herd with over 300 million bovines, producing over 187 million tonnes of milk. India is first among all countries in both production and consumption of milk. Most of the milk is domestically consumed, though a small fraction is also exported. Indian cuisine, in particular North Indian cuisine, features a number of dairy products like paneer, while South Indian cuisine uses more yogurts and milk. Milk and dairy products play a part in Hindu religious practice and legend. Dairy products, especially milk, were consumed on the subcontinent at least from the Vedic period. In the mid- to late 20th century, Operation Flood transformed the Indian dairy industry into the world's largest. Previously, milk production in India occurred mainly on household farms. This article is showing only Arokya products focused on factors influencing to purchase, satisfaction and problems faced by the customers. It concluded that to increase the Quality level and suggest reducing the level of price.

Customer satisfaction, Percentage analysis, Factors influencing, Problems, Satisfaction.

"A DESCRIPTIVE ANALYSIS ON THE CUSTOMER SATISFACTION ON AROKYA PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.e296-e298, November-2022, Available :http://www.jetir.org/papers/JETIR2211450.pdf

"A DESCRIPTIVE ANALYSIS ON THE CUSTOMER SATISFACTION ON AROKYA PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppe296-e298, November-2022, Available at : http://www.jetir.org/papers/JETIR2211450.pdf