UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 11
November-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2211451


Registration ID:
504862

Page Number

e299-e304

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Title

A Study of consumer perception on Hindustan Unilever products with special reference to villupuram town

Abstract

The study highlighted on consumer perception on Unilever products. It had an objective to determine the consumer awareness on Hindustan Unilever products and the primary objective was to study the consumer satisfaction and the brand loyalty towards customers in the relation with price and quality of the products in Hindustan Unilever. The data was collected from 50 respondents through primary data. The sample study of respondents was selected through random sampling method. After collecting the data, simple percentage analysis method and chi-square test was used as statistical tools for the data collected. From the data analysed in this study, the respondents are satisfied with the availability of products and some are dissatisfied with the price of the products. The suggestion was to improve media publicity. The conclusion was the level of satisfaction and the perception towards Hindustan Unilever products have significant connection.

Key Words

FMCG, Beauty products, Awareness, Perception, HUL.

Cite This Article

" A Study of consumer perception on Hindustan Unilever products with special reference to villupuram town", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.e299-e304, November-2022, Available :http://www.jetir.org/papers/JETIR2211451.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

" A Study of consumer perception on Hindustan Unilever products with special reference to villupuram town", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppe299-e304, November-2022, Available at : http://www.jetir.org/papers/JETIR2211451.pdf

Publication Details

Published Paper ID: JETIR2211451
Registration ID: 504862
Published In: Volume 9 | Issue 11 | Year November-2022
DOI (Digital Object Identifier):
Page No: e299-e304
Country: Villupuram, TamilNadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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