• Anagha Nair
• Riya Deshpande
• Vanshika Aswani
• Wayur Shukla
• Ansh Jadhavnn

Globally, people have started to use social media such as Facebook, Twitter, Instagram, and LinkedIn to share their experiences. As customers, people share product reviews, information about a service, advice on food or health, warnings about products, tips on using certain products, and much more. The goal of this paper is to research empirically the role of social media in consumers' decision-making processes. A quantitative survey investigates up to what degree experiences are altered by the use of social media. This article looks at recently published research on social media consumers. This research paper is based on Secondary Data using Descriptive Research. Research studies have shown that many people rely on the information and reviews on social media as a guide for planning their future purchases. The effects of social media on consumer behaviour cannot be ignored by brands and businesses. This research paper analyses the ways social media influences consumer behaviour. This paper provides worldwide social media usage statistics, It also identifies Consumer Decision Making Process, and divides into five stages, namely- Problem recognition, Information search, Alternatives evaluation, Purchase Decision, Post Purchase Decision Evaluation. It emphasizes on social media and the customer, the benefits of social media marketing and the trends in consumer behaviour. At the end of the paper you will have a clear idea on how the how consumer behaviour is influenced by social media. Social media allows customers and prospects to communicate directly to your brand representative or about your brand with their friends. This paper provides a comprehensive analysis on the impact social media has on consumer behaviour, studies online activities and helps you maximise your online marketing strategy.

Social Media Marketing, Consumer Behaviour, Communication, Decision Making, Purchase

"Analysis of Social Media Marketing Impact on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.f148-f156, November-2022, Available :http://www.jetir.org/papers/JETIR2211520.pdf

"Analysis of Social Media Marketing Impact on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppf148-f156, November-2022, Available at : http://www.jetir.org/papers/JETIR2211520.pdf