• Ankush Pandey
• Dr. Prashant Dixit

Machine Learning (ML) and Artificial Intelligence (AI) have become an important part of many businesses and organisations. Digital Marketing has also benefited from modern Machine Learning techniques. The objective of this analysis was to draw for a reader the landscape of modern marketing and Machine Learning worlds and discuss how Machine Learning can solve the problem of predicting customer behaviour. Due to the complexity of both Digital Marketing and Machine Learning, the analysis starts with a brief introduction into them separately and then step by step introduces the problems in marketing that can be solved with Machine Learning. Customer behaviour analysis is one of such problems that is successfully solved by Machine Learning algorithms. A Machine Learning algorithm is created to show a real case scenario. The outcome of this thesis gives systematic knowledge to an IT expert on the application of ML for marketing. A marketing expert gains up-to-date knowledge in digital trends, Machine Learning, and algorithms. The Machine Learning algorithm in this analysis can be used by any small business or a marketing department as the first step into applied Machine Learning.

"ANALYSIS ON CUSTOMER BEHAVIOR USING MACHINE LEARNING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.f386-f402, November-2022, Available :http://www.jetir.org/papers/JETIR2211550.pdf

"ANALYSIS ON CUSTOMER BEHAVIOR USING MACHINE LEARNING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppf386-f402, November-2022, Available at : http://www.jetir.org/papers/JETIR2211550.pdf