• Dr.B.SHAILAJA

We are living in arena of technologies and digital world. Mr. Narendra Modi's government innovative thought is Digital India. It is an initiative of government of India to integrate the government Departments and the people of India. The aim of the government is to ensure that the services should be available to the public electronically to reduce the paper work. It is the initiative to transform the country into digitalized manner which empowers knowledge on economy. The motive behind the concept is to connect rural areas with high speed internet network and improving digital literacy. The programme weaves together a large number of ideas and thought into a single, comprehensive vision so that each of them is seen a part of larger goal. It is coordinated by Deity, implemented by the entire government both at the center and state. Electronic commerce refers to wide range of online business activities for products and services. E-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform and redefine relationships for value creation between organizations and individuals. This paper attempts to highlight the different challenges faced by the Digital India Programme. It also describes the different opportunities of the programme for the people of the country.

Digital India, E-Commerce, Challenges, Opportunities

"OPPORTUNITIES AND CHALLENGES OF DIGITAL INDIA PROGRAMME.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.f936-f939, November-2022, Available :http://www.jetir.org/papers/JETIR2211624.pdf

"OPPORTUNITIES AND CHALLENGES OF DIGITAL INDIA PROGRAMME.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppf936-f939, November-2022, Available at : http://www.jetir.org/papers/JETIR2211624.pdf