• P.JEEVITHA
• Dr.R.Amsaveni

An attempt is made to examine the buyers’ preference of Vilvah products in Coimbatore City. The survey was administered among 100 Vilvah product users. Each of the survey responses were entered in SPSS and analysed using Chi-Square test, Ranking and ANOVA. From Chi-square analysis it is clear that there is significant association between monthly income of respondents and price factor. From Ranking it is clear that offers provided for the product secured the 1stRank followed by the price of the product, free shipment, attractive package of the product and the 5th rank is given for the quality of the product. From ANOVA it is inferred that the opinion among the age group of the respondents towards price satisfaction does not differ significantly.

Buyers Preference, Vilvah Products, Marketing, Cosmetics

"BUYERS’ PREFERENCE OF VILVAH PRODUCTS IN COIMBATORECITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.d116-d124, December-2022, Available :http://www.jetir.org/papers/JETIR2212319.pdf

"BUYERS’ PREFERENCE OF VILVAH PRODUCTS IN COIMBATORECITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppd116-d124, December-2022, Available at : http://www.jetir.org/papers/JETIR2212319.pdf