UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 12
December-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2212394


Registration ID:
506095

Page Number

d697-d706

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Title

Investigating Key Performance Indicators of Advertisement Goals of modern organisations adopting Digital Marketing

Abstract

With direct marketing at its core, digital marketing has become a specialised field during the past ten years. Brand marketers now have a greater number of direct and indirect channels of communication with their target customers as a result of the rise in the number of personal devices and their use. Participation in social networks has increased dramatically in recent years.. This is doubly important when looking at the startup ecosystem where companies usually have more limited budgets, because in many cases, internet marketing is relatively inexpensive and is considered a strong point for startups. On the other hand, today's digital world is challenging traditional marketing, and virtually no presence in the digital space comes at the cost of a serious reduction in marketing outputs and the continued superiority of competitors. Obviously, in such an environment, digital marketing becomes a priority for companies and various manufacturing and service companies. But evaluating the performance of digital marketing and defining appropriate performance indicators is a bit difficult due to the relative novelty of this concept and its different atmosphere from traditional marketing.

Key Words

Digital marketing, Digital marketing role, Digital marketing tools .

Cite This Article

"Investigating Key Performance Indicators of Advertisement Goals of modern organisations adopting Digital Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.d697-d706, December-2022, Available :http://www.jetir.org/papers/JETIR2212394.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Investigating Key Performance Indicators of Advertisement Goals of modern organisations adopting Digital Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppd697-d706, December-2022, Available at : http://www.jetir.org/papers/JETIR2212394.pdf

Publication Details

Published Paper ID: JETIR2212394
Registration ID: 506095
Published In: Volume 9 | Issue 12 | Year December-2022
DOI (Digital Object Identifier):
Page No: d697-d706
Country: Ernakulam, kerala, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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