• Charu N Thakur
• Dr Nayantara Padhi

Balanced scorecard a versatile and adaptable, performance measurement system is not easy to implement in any organization. Apart from the careful planning there are many pitfalls in implementation that may lead to the failure of the whole system. Indian telecom sector, specifically service providers, has been slow in adapting to this system. This paper is attempt to study the major challenges that are being faced in the implementation of BSC in Indian Telecom Industry and what are the factors which can help in overcome these challenges. The study conducted shows both organizational as well as design challenges which act as obstacle to successful implementation of the Balanced Scorecard. The study further goes to find solutions to surmount these challenges. Solutions being offered by the top management of the two telecom service providers are simple and effective.

Balanced Scorecard, challenges of BSC, implementation of BSC, overcoming the challenges, Indian Telecom industry

"CHALLENGES IN IMPLEMENTATION OF BALANCED SCORECARD IN TELECOM INDUSTRY IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 12, page no.e182-e189, December-2022, Available :http://www.jetir.org/papers/JETIR2212424.pdf

"CHALLENGES IN IMPLEMENTATION OF BALANCED SCORECARD IN TELECOM INDUSTRY IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 12, page no. ppe182-e189, December-2022, Available at : http://www.jetir.org/papers/JETIR2212424.pdf