UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 1
January-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2301042


Registration ID:
506793

Page Number

a332-a342

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Title

A STUDY ON ONLINE SHOPPING INTENTIONS AMONG MILLENNIALS AND CENTENNIALS

Abstract

Several studies have reported that Centennials typically favour social networking sites that can be accessed on a variety of electronic devices for communication, and they also do most or perhaps all of their purchasing online. In this study, 5 factors are reported which influence online buying behaviour of Millennials and Centennials. The factors like Marketing & Promotional Activities and Website attributes had varying impact on different age groups. Coupons & vouchers influence the Centennials more than the other generations.

Key Words

Online Shopping Intentions, Promotional activities, Millennials, Centennials

Cite This Article

"A STUDY ON ONLINE SHOPPING INTENTIONS AMONG MILLENNIALS AND CENTENNIALS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.a332-a342, January-2023, Available :http://www.jetir.org/papers/JETIR2301042.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON ONLINE SHOPPING INTENTIONS AMONG MILLENNIALS AND CENTENNIALS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppa332-a342, January-2023, Available at : http://www.jetir.org/papers/JETIR2301042.pdf

Publication Details

Published Paper ID: JETIR2301042
Registration ID: 506793
Published In: Volume 10 | Issue 1 | Year January-2023
DOI (Digital Object Identifier):
Page No: a332-a342
Country: Bengaluru, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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