• Purnima M. Chouhan
• Dr. Mahammadrafique U. Meman

Emerging strong even during the scariest phase of global financial meltdown, India has become one of the favourite investment destinations for the foreign investors across the globe. The investment scenario in India is getting better and better with each passing day due to high confidence level of the investors. According to recent trends, India is only second to China in the league of favourite investment destinations. Behind all this, Investor’s decision making process has now become an important aspect in today’s investment arena. Behavioural finance is an aspect that takes into account every aspect of investor’s decision making process which includes all factors including cultural, psychological and emotional factors. Studies on Investment behaviour have shown that personality is a major aspect that influences the investment decision making process. Keeping in view various theories of behavioral finance, the current study aims to examine the effect of personality traits including extrovert, neuroticism, openness to experience, agreeableness and conscientiousness on investment decisions. The study attempts to identify the various factors responsible for determining the investment decision and examine the relationship between personality traits and risk tolerance level of investors. The empirical study will use a quantitative research approach whereby survey data has been collected from the investors of Navsari city using a convenient sampling technique. This research is cross-sectional and uses primary data for analysis. Data analysis has been carried out using Pearson correlation coefficient and regression analysis. Present research will helpful for the financial advisors by identifying the particular personality traits of their clients and according suggesting them the right avenues of investment at the right times and in such a way help them to increase their overall investment returns.

Big Five Personality, Investment decision, Risk tolerance, financial behaviour, Investors

"“A Study on Effect of Personality Traits on Investment Decision”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.b1-b10, January-2023, Available :http://www.jetir.org/papers/JETIR2301101.pdf

"“A Study on Effect of Personality Traits on Investment Decision”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppb1-b10, January-2023, Available at : http://www.jetir.org/papers/JETIR2301101.pdf