UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 1
January-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2301120


Registration ID:
505654

Page Number

b140-b146

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Title

A STUDY ON THE AFFINITY OF TEENAGERS TOWARDS BRANDED ATTIRE IN SOUTHERN PARTS OF TAMIL NADU WITH SPECIAL REFERENCE TO TIRUNELVELI AND RAMANATHAPURAM DISTRICT TAMIL NADU INDIA

Abstract

ABSTRACT In today’s market filled with thousands of products and services, all of which are rapidly commoditized, a brand stands out from the clutter and commands attention.Depending on how the brand is marketed, advertised and promoted, a brand name can create and sustain loyalty, trust, confidence, premium or mass market appeal. A brand differentiates a products from other similar product and enables it to charge a higher premium in exchange for a clear identity and greater trust in its functionality. A brand is likely to survive longer than an undifferentiated products.A brand is akin to a living being: it has an identity and personality, name, culture, vision, emotion and intelligence.These are provided by the owner of the brand and must be constantly looked at to keep the brand relavant to the target it wants to sell to . The relationship between consumers’ decision-making styles and their choice between branded and non branded attire is investigated using a sample of teenagers of Tirunelveli and Ramanathapuram district only. The purpose of ourresearch is to investigate teenagers in Tirunelveli and Ramanathapuram District to examine if any factor dominates in their buying behaviour for attire. In addition, consumer attributes (i.e., apparel involvement, brand consciousness, reference group, social class, and other factors) and personal characteristics were investigated separately and in relation to the affinity of teenagers.

Key Words

Brand, Product, Teenager, Affinity, Consumer

Cite This Article

"A STUDY ON THE AFFINITY OF TEENAGERS TOWARDS BRANDED ATTIRE IN SOUTHERN PARTS OF TAMIL NADU WITH SPECIAL REFERENCE TO TIRUNELVELI AND RAMANATHAPURAM DISTRICT TAMIL NADU INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.b140-b146, January-2023, Available :http://www.jetir.org/papers/JETIR2301120.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON THE AFFINITY OF TEENAGERS TOWARDS BRANDED ATTIRE IN SOUTHERN PARTS OF TAMIL NADU WITH SPECIAL REFERENCE TO TIRUNELVELI AND RAMANATHAPURAM DISTRICT TAMIL NADU INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppb140-b146, January-2023, Available at : http://www.jetir.org/papers/JETIR2301120.pdf

Publication Details

Published Paper ID: JETIR2301120
Registration ID: 505654
Published In: Volume 10 | Issue 1 | Year January-2023
DOI (Digital Object Identifier):
Page No: b140-b146
Country: CHERANMADEVI, TAMIL NADU, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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