• Mrs.Roshini.D

Abstract People nowadays are very health conscious and they started using environmentally friendly and natural products in their everyday lives. Organic personal care products are becoming very popular, and they occupy a strong market place. The purpose of this study is to identify the preference and satisfaction of consumers towards organic personal care brands consumers towards green products at Palakkad city, Tamil Nadu. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Palakkad city. By making use of convenience sampling method 250 respondents have been selected. Data required for the study have been collected with the help of questionnaire. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labelling in order to build-up the trust and confidence in consuming organic food products.

Customer Preference, Personal Brand, market Place

"A STUDY ON USER PREFERENCE TOWARD ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO PALAKKAD CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 1, page no.b655-b661, January-2023, Available :http://www.jetir.org/papers/JETIR2301188.pdf

"A STUDY ON USER PREFERENCE TOWARD ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO PALAKKAD CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 1, page no. ppb655-b661, January-2023, Available at : http://www.jetir.org/papers/JETIR2301188.pdf