• Ms. shraddha Phatak

Online advertising is increasing prominence in society at the same time that technology is becoming more and more significant. Online advertising is becoming into a significant economic force in the internet economy as a result of the advertisements' sponsorship of multiple websites and services. False marketing could seriously harm Goodwill due to the market's rivalry and customers' sensitivity. Investments in advertising have increased significantly, requiring a robust regulatory framework to ensure that all stakeholders are fairly and effectively represented. In India, there is no definite structure or plan in place to regulate advertisements. This is an issue because of the risks associated with advertising. Ads are thus governed by industry-specific legislation, subjecting stakeholders to a range of risks. Although there isn't a single legislation on the subject of advertisements, there are a number of guidelines to make sure that interested parties are informed.

Online media advertising, legal Regulations, ASCI,

"Advertising legislations to ensure compliance of the online advertisement with the associated law", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.a21-a26, February-2023, Available :http://www.jetir.org/papers/JETIR2302003.pdf

"Advertising legislations to ensure compliance of the online advertisement with the associated law", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppa21-a26, February-2023, Available at : http://www.jetir.org/papers/JETIR2302003.pdf