UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 10 Issue 2
February-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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JETIR2302018


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508104

Page Number

a124-a133

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Title

POLITICAL COMMUNICATION AND SOCIAL MEDIA IN INDIA: A CONTENT ANALYSIS OF INDIAN PRIME MINISTER NARENDRA MODI’S TWITTER COMMUNICATION

Authors

Abstract

. Abstract Indian Prime Minister Narendra Modi is the most followed world leader on Instagram with 14.8 million followers. Check out the data for World Leaders on Instagram. He is closely followed by Indonesian President Joko Widodo @Jokowi with 12.2 million followers who more than doubled his followers over the past 12 months., according to the newly released 2018 – World Leaders on Instagram study by leading global communications agency BCW (Burson Cohn & Wolfe). With 10 million followers U.S. President Donald Trump is in third position Prime Minister Narendra Modi claimed a landslide victory in the 2019 national election, with his Bharatiya Janata Party (BJP) winning 303 seats, comfortably beyond the 272 seats needed for a majority in the Indian Lok Sabha (lower house of parliament). . As has been the recent trend, the 2019 Indian election campaign was fought on social media apps and platforms. After the 2014 national election was named the 'first social media election' in India, it was predicted that WhatsApp, a messaging app owned by Facebook, would play a significant role in the 2019 election campaign (Rodrigues 2018). During the state elections in 2018–2019, WhatsApp was increasingly being used by the BJP and various opposition parties to keep in touch with their constituents. In fact, many political parties set up data analytics departments to analyze voter data at the district and booth level to optimize their election campaigns, and almost all regional and national leaders use Facebook Live to connect with voters. Were staying Although traditional factors such as caste- and religion-based candidate selection and voting patterns, and more contemporary issues of unemployment and farmers' unrest were important issues in the 2019 election campaign, it is the use of social media platforms as a communication tool for political Was. campaign that gained more ground for the parties in India. In the context of an increasingly platform-driven society, where private and public communication is largely disseminated through a global online platform (social and mobile) ecosystem (Van Dijk 2018), in this chapter I discuss how How social media and mobile platforms are used in political communication in India, and the implications for India's public sphere.

Key Words

POLITICAL COMMUNICATION, SOCIAL MEDIA

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"POLITICAL COMMUNICATION AND SOCIAL MEDIA IN INDIA: A CONTENT ANALYSIS OF INDIAN PRIME MINISTER NARENDRA MODI’S TWITTER COMMUNICATION ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.a124-a133, February-2023, Available :http://www.jetir.org/papers/JETIR2302018.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"POLITICAL COMMUNICATION AND SOCIAL MEDIA IN INDIA: A CONTENT ANALYSIS OF INDIAN PRIME MINISTER NARENDRA MODI’S TWITTER COMMUNICATION ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppa124-a133, February-2023, Available at : http://www.jetir.org/papers/JETIR2302018.pdf

Publication Details

Published Paper ID: JETIR2302018
Registration ID: 508104
Published In: Volume 10 | Issue 2 | Year February-2023
DOI (Digital Object Identifier):
Page No: a124-a133
Country: Meerut, UP, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication


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