• Ankita
• Prof. Tej Singh

The Insurance Business has changed the whole financial system. The emergence of insurance Business with the advent of different distribution channels has drastically change the insurance business in India. Indian insurance industry is witnessing the upward growth with the growing incomes and awareness level of customers in India. The industry is experiencing the growth of approximately 14 percent per annum. With the expansion of insurance demand the need of distribution channel expanded and it has become imperative to analyse the different distribution channel of life insurance industry in India. To analyse the different channels the data over the period of five years viz. 2016-2017 to 2020-2021 has taken for the study.

Insurance, Bancassurance, Distribution Channel, Life Insurance Industry

"The Growth in the Performance of Distribution Channel of Life Insurance Industry in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.e806-e812, February-2023, Available :http://www.jetir.org/papers/JETIR2302494.pdf

"The Growth in the Performance of Distribution Channel of Life Insurance Industry in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppe806-e812, February-2023, Available at : http://www.jetir.org/papers/JETIR2302494.pdf