• Vishnu.k
• Vignesh.k
• Dr. Jayprakash Lamoria

The aim of this paper is to describe about the consumer behaviour towards the China mobile in India This paper contains how the consumer behaviour get influenced by the variables of the product. As the India become developing country the digitalisation has its key role in the development. Everyone one is exposing into the tech environment and become more risk takers. In India the consumer behaviour is so dynamic that the buyers are least bother about the price and brand if they get more features in the less cost. As the China mobile business strategy to focus on the middle class of the Indian that they can afford the price and they attract them with the high features. Our study gives an idea about the consumer behaviour which is influenced by the variables like Price, Brand, Quality, features and Design.

Affordability, Durability, Consumer behaviour, Values, Product variables China mobile phones

"A study of consumer behaviour towards China mobile in India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 2, page no.f434-f443, February-2023, Available :http://www.jetir.org/papers/JETIR2302551.pdf

"A study of consumer behaviour towards China mobile in India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 2, page no. ppf434-f443, February-2023, Available at : http://www.jetir.org/papers/JETIR2302551.pdf