• Dr. B. Raja

Fashion magazines have been criticized for promoting unrealistic beauty standards through the use of thin, conventionally attractive models, which can lead to feelings of inadequacy in many women. This unattainable beauty standard has been linked to an increased risk of body dissatisfaction and eating disorders, especially among young women. This qualitative ethnography study aims to explore how fashion magazines promote unrealistic beauty ideals and their impact on women's mental health. Over time, fashion magazines have played a significant role in shaping beauty standards. Thin, youthful models in magazines such as Harper's Bazaar and Vogue set the stage for the idealization of thinness, which became the dominant Western beauty standard. Despite criticisms, fashion magazines continue to promote certain physical appearances. Studies have shown that fashion magazines can have a negative impact on women's mental health, particularly young women. Exposure to images of thin, conventionally attractive models has been linked to increased levels of body dissatisfaction and disordered eating behaviors, as well as feelings of anxiety and depression. One possible explanation for this negative impact is the use of photo editing and digital manipulation techniques to create idealized images of models. While fashion magazines have the potential to promote self-acceptance, it is important to address their negative effects on self-image and mental health by promoting diversity and inclusivity in representations of women and developing strategies for promoting positive self-image.

Fashion, Magazine, Beauty, Self-Image, mental health.

"PERPETUATING THE IDEAL: THE ROLE OF FASHION MAGAZINES IN PROMOTING UNREALISTIC BEAUTY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 3, page no.g346-g352, March-2023, Available :http://www.jetir.org/papers/JETIR2303652.pdf

"PERPETUATING THE IDEAL: THE ROLE OF FASHION MAGAZINES IN PROMOTING UNREALISTIC BEAUTY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 3, page no. ppg346-g352, March-2023, Available at : http://www.jetir.org/papers/JETIR2303652.pdf