• Akash Kumar

People are genuinely concerned about the effects of COVID-19 on their health and wallets. The public's reactions vary, as they exhibit opposing attitudes, behaviors, and spending patterns. People are terrified as they work to adjust to a new normal across the globe. The COVID-19 epidemic, the Lockdown and social distance directives, and other consumer purchasing and retail patterns have been disrupted. The consumers are developing and picking up new behaviors. Analyzing consumer purchasing patterns for food goods is one of the study's key goals. The main pieces of information (PRIMARY DATA) A sample size of 50 people was used in the survey approach using Google Forms. The study employed a convenient sampling technique. The study's sampling strategy was practical. The Indian government has taken precautions and made announcements in light of the study's conclusions. The issue is made more public by the media. The COVID-19 problem was completely stopped by the consumer's purchasing behavior. The COVID-19 pandemic's global crisis has decimated the global economy and healthcare system, instilling uncertainty among billions of people. The characteristics of the coronavirus outbreak's consumer behavior Social media provided assistance to the public during the epidemic and influenced consumer food shopping patterns.

"Impact Of Covid-19 Pandemic: Consumer Buying Behavior Towards Food Items", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.f689-f694, April-2023, Available :http://www.jetir.org/papers/JETIR2304986.pdf

"Impact Of Covid-19 Pandemic: Consumer Buying Behavior Towards Food Items", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppf689-f694, April-2023, Available at : http://www.jetir.org/papers/JETIR2304986.pdf