UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 4
April-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2304B23


Registration ID:
513831

Page Number

l134-l142

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Title

A Critical Review of Journey of Consumer Decision-Making Process Lately

Abstract

Previous years witnessed a lot of purchase behavior and pattern of consumption, further facing a lot of unaddressed issues has instigated recent researches on decision-making pro- cess. This paper is an attempt to explore the vitals of the buying decision-making journey till today with varieties of theories and approaches in sequence. Author has surfed different online materials/ articles and theories in books quoting interesting models explaining possi- bilities to influence consumer behavior favouring or disfavouring a particular brand. This study may be helpful to marketers to reshape their marketing strategies to capture a great pie of the market. Author has attempted to give several directions to marketers and future re- searchers towards buying pattern/ marketers approach

Key Words

Decision-making process, Consumer behaviour, Buying behaviour, Model of decision-mak- ing

Cite This Article

"A Critical Review of Journey of Consumer Decision-Making Process Lately", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.l134-l142, April-2023, Available :http://www.jetir.org/papers/JETIR2304B23.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Critical Review of Journey of Consumer Decision-Making Process Lately", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppl134-l142, April-2023, Available at : http://www.jetir.org/papers/JETIR2304B23.pdf

Publication Details

Published Paper ID: JETIR2304B23
Registration ID: 513831
Published In: Volume 10 | Issue 4 | Year April-2023
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.33967
Page No: l134-l142
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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