• SHWETANK KUMAR

The study's focus was on HDFC, one of India's most prestigious financial institutions, and its wide range of banking and investment services. HDFC offers a full range of banking services, including checking and savings accounts, mortgages, and credit cards, as evidenced by the company's website and other available resources. Bank accounts, loans, and credit/debit cards that can be used online. Mutual funds, stocks, bonds, insurance, and retirement and savings plans are all available through the company. The purpose of this research is twofold: first, to learn more about HDFC BANK's investment products and banking services; and second, to evaluate how well those products and services are known to and received by HDFC's clientele. Data from 218 HDFC BANK clients was used in the study. However, the study also found that customers are not fully aware of HDFC BANK's offerings, despite their satisfaction with the bank in terms of trust and security, innovation, quality of service, etc. Findings suggest HDFC should increase its efforts to inform customers in rural areas and offer them individualised solutions.

"A STUDY ON BANKING SERVICES & INVESTMENT PRODUCTS OF HDFC BANK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.l197-l201, April-2023, Available :http://www.jetir.org/papers/JETIR2304B33.pdf

"A STUDY ON BANKING SERVICES & INVESTMENT PRODUCTS OF HDFC BANK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppl197-l201, April-2023, Available at : http://www.jetir.org/papers/JETIR2304B33.pdf