Abstract
The green economy has been gradationally honored in the transnational converse as a global approach and a substitute development model in mollifying atmospheric carbon content, reducing poverty and guaranteeing sustainable development (UNEP et al., 2011). Although there is no globally accepted definition of the green economy, one of the most extensively cited delineations is handed by the United Nations Environment Programme (UNEP, 2011, p. 2) which defines the green economy as ‘one that results in enhanced human well-being and social equity, while significantly dwindling environmental pitfalls and ecological shortages. It is low carbon, resource effective and social inclusive’. With its focus on poverty decline, social inclusiveness, environmental conservation and carbon emission reduction, the green economy is now regarded as providing a pathway towards achieving sustainable development (UNEP, 2011). While advanced countries are more concerned with carbon emigrations reduction in their transitioning into the green economy, Khor (2010) argues that developing countries are committed to reducing poverty and achieving sustainable growth. With a low carbon profile and rich natural capital assets in developing countries, UNEP et al. (2011) have recognized key sectors that may subsidize to the greening of emerging countries’ economies including: energy access, waste, ecotourism, sustainable urbanization and forestry. The focus of this paper is on the potential of ecotourism to contribute to the green economy in a developing country, using a case study from Uttar Pradesh. Ecotourism, as a niche form of tourism and a development philosophy, has grown and gained global influence as a sustainable development and environmental conservation strategy (Courvisanos and Jain, 2006; Western, 2012) and has attracted attention. The state of Uttar Pradesh has come to the lead in utilizing, creating and innovating green solutions in the state. The state government focuses on replacing traditional energy sources like hydrogen-based energy with green energy like solar, wind and green hydrogen. It is also setting up an arrangement to transfer electricity from renewable energy projects as it seeks to increase the output from green sources and meet the state's energy demands. Energy demand has increased significantly in tandem with the state's development. Because conventional energy sources are limited, their misuse is limited, and environmental pollution is increasing, energy production based on the original and renewable energy sources is being given major priority and promotion. New and better chances to engage in mainstream energy generation are becoming obvious.