• ASHUTOSH PANDEY
• SURAJ KUMAR SINGH

Even though India has the fastest-growing major economy in the world, it is still commonly referred to as the country of villages. There is potential for growth in the digital advertising industry in India right now. The field of digital advertising is predicted to experience exceptionally rapid expansion in a country with a booming economy. Growing digital marketing tendencies are having a huge effect on the advertising industry. The digital advertising market in India has expanded to cover most industries. E-Marketing has several practical uses, including search and cataloguing, online banking and payments, and content management. Because of the reach of digital advertising, any and all consumers and companies everywhere in the world are now prospective clients and partners. In contrast to traditional marketing, which typically relied on an organization's internal resources, digital marketing is increasingly being handled by external vendors such as dedicated digital marketing agencies. The revenue models of organisations like Soft Gains Technologies are profoundly affected by their use of digital marketing to generate income. Digital marketing firms like Soft gains technologies profit off the money that businesses spend on digital advertising. It's well-known for making global business communication and transactions possible at any time and in any place. Digital advertising, social media advertising, and search engine marketing are all growing in popularity as a result of the rapid pace of technological advancement. Advertisers use digital marketing to get their wares in front of consumers. The use of digital marketing strategies is essential in today's competitive marketplace.

"Examining the Role of Digital Marketing in Driving Sales Revenue", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.p145-p148, May-2023, Available :http://www.jetir.org/papers/JETIR2305G20.pdf

"Examining the Role of Digital Marketing in Driving Sales Revenue", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppp145-p148, May-2023, Available at : http://www.jetir.org/papers/JETIR2305G20.pdf