UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 8
August-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2308006


Registration ID:
521391

Page Number

a30-a35

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Title

MARKET BASKET ANALYSIS OF GROCERY STORE USING APRIORI ALGORITHM

Abstract

With the boom in the retail industry, companies must constantly innovate if they want to keep holding the top spots in their respective markets. These Industries generate an enormous amount of data on daily. This data in its raw state is meaningless and we cannot derive any meaningful information from it. With this gigantic amount of data being generated and stored on daily basis, there is a need to make this data useful and gain meaningful insights. It is essential to recognize consumer purchasing trends. A technique called market basket analysis enables us to examine consumer behavior based on relationships between different products or sets of product. It is a technique used for data mining in the marketing industry. Market basket research reveals the purchasing habits of consumers by identifying significant connections between the things they include in their shopping baskets. In this proposed system we are implementing market basket analysis using Apriori algorithm which provides association of different items in a grocery store.

Key Words

Market Basket Analysis, Apriori algorithm, Data mining, Transaction data, Association Rule

Cite This Article

"MARKET BASKET ANALYSIS OF GROCERY STORE USING APRIORI ALGORITHM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.a30-a35, August-2023, Available :http://www.jetir.org/papers/JETIR2308006.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"MARKET BASKET ANALYSIS OF GROCERY STORE USING APRIORI ALGORITHM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppa30-a35, August-2023, Available at : http://www.jetir.org/papers/JETIR2308006.pdf

Publication Details

Published Paper ID: JETIR2308006
Registration ID: 521391
Published In: Volume 10 | Issue 8 | Year August-2023
DOI (Digital Object Identifier):
Page No: a30-a35
Country: Pune, MAHARASHTRA, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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