• Mrs. Shrutika P. Tikhe
• Dr. M. R. Vyawahare
• Prof P. R. Wankhede
• Prof Ashish R. Bijwe

In a highly competitive distribution sector, one way to gain competitive advantage is to ensure that the customers are satisfied. It is also a fact that having a good transport system is a great factor to ensure long term services and growth of the country. The study is to find the role transportation play in achieving customer satisfaction in the transportation services. Eventually, the results are meant to improve the existing levels of customer satisfaction with the form of transportation. Specifically, it seeks to uncover the factors accounting for the level of customer satisfaction in transportation. Major theoretical area to develop a framework which suggests that customer satisfaction would be a function of service quality and customer orientation of service employees. Most customers also agree that increase in customer satisfaction also depends on transportation. Furthermore, it is recommended on the basis of the evidence that to understand customer satisfaction better, Advances in business over the years have been considerably driven development in business philosophies such as marketing, transportation and distribution, and customer demands and satisfaction for survival in an increasing competitive business world. Level of customer expectation has engendered an industry wide search for quality high level of customer service and greater cost effectiveness. Most changes not mere trends but the result of large forces which have lasting effects on an organization, example, increasing importance of customer services and ongoing changes in customer demand and preferences.

Customer satisfaction, orientation, transportation services

"A STUDY OF CUSTOMER SATISFACTION IN PUBLIC TRANSPORTATION SYSTEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.a168-a180, November-2023, Available :http://www.jetir.org/papers/JETIR2311027.pdf

"A STUDY OF CUSTOMER SATISFACTION IN PUBLIC TRANSPORTATION SYSTEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppa168-a180, November-2023, Available at : http://www.jetir.org/papers/JETIR2311027.pdf