• Manasa.B
• Prof.Ishwara.P

In this modern era, women are equal to men in working desire. Women play a vital role in contributing to the overall development of the family including the economic growth of the family. They work, earn, save income, and support their family. Indian working women invest on their own or with other family members or their partners. The main goal of their investments is safety and financial independence. The present study focuses on the investment behavior of working women; Investment awareness of working women, the factors that influence their investment behavior, and about their level of satisfaction. For this purpose, Dakshina Kannada district is the target population, and using Gpower software, the sample size is fixed to 395. The primary data collected through the structural questionnaire method and statistical tools like correlation, chi-square, and Fisher's exact test are employed using SPSS software. The findings of the study state that the awareness on investment avenues influences investment behavior, in turn, both investment awareness and investment awareness contribute to investment satisfaction.

Investment, investment awareness, Investment behavior

"Factors Influencing Investment Behavior of Working Women - A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.b423-b428, November-2023, Available :http://www.jetir.org/papers/JETIR2311151.pdf

"Factors Influencing Investment Behavior of Working Women - A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppb423-b428, November-2023, Available at : http://www.jetir.org/papers/JETIR2311151.pdf