• SHREYA YADAV
• SHIVANSH KESARWANI
• SAURAV GUPTA

Online marketing is the marketing of products and services over the Internet. The companies use it for direct selling of products and services to consumers. This study investigates customer opinions and perceptions towards various facets of online marketing. As digital channels increasingly dominate marketing strategies, understanding how consumers perceive and react to these efforts is crucial for businesses to optimize their approaches and build stronger customer relationships. This research explores customer attitudes towards different online marketing techniques, including social media advertising, email marketing, search engine marketing, and content marketing. A mixed-methods approach involving surveys and interviews was used to collect data from a diverse group of consumers. The findings reveal that while customers appreciate the convenience, personalization, and accessibility offered by online marketing, concerns about privacy, intrusive ads, and misinformation persist. Demographic factors such as age, gender, and digital literacy also influence consumer attitudes. This paper provides insights into customer preferences and offers recommendations for marketers to build more engaging, ethical, and effective online marketing campaigns.

Online Marketing, Consumer Opinion, Social Media, Customer relationship.

"A STUDY ON CONSUMER OPINION REGARDING ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.n229-n236, April-2025, Available :http://www.jetir.org/papers/JETIR2504D30.pdf

"A STUDY ON CONSUMER OPINION REGARDING ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppn229-n236, April-2025, Available at : http://www.jetir.org/papers/JETIR2504D30.pdf