• Niyomugabo Pacifique
• Dr. Maina Mararo
• Festus Irungu

The study explored the influence of events management on the visibility of Rwanda, using Splendid Hotel in Muhanga as a case study. It specifically examined the impact of strategic event hosting, the role of the hotel's event management, and the effectiveness of its strategies in promoting national visibility. Using a descriptive survey design, the research targeted 78 hotel staff, with a sample size of 65 respondents determined via Slovin’s formula. Data was collected using survey questionnaires and analyzed using SPSS. Findings revealed that corporate events contributed most to visibility (26.2%), followed by weddings (23.1%), cultural events (18.5%), concerts (16.9%), and industry-based events (15.4%). Splendid Hotel’s event management was found to significantly enhance Rwanda’s global image, with 26.2% citing increased exposure, 23.1% improved national image, and 20.0% promotion of culture and tourism. Additionally, 26.7% noted that high-profile events enhanced visibility, while 21.5% highlighted the impact of foreign visitor engagement. Overall, the study demonstrates that strategic event management at Splendid Hotel plays a vital role in promoting Rwanda’s international visibility.

Events management, Management, Visibility and Hotel.

"Influence of Events Management on Visibility of Rwanda: A Case of Splendid Hotel in Muhanga", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.a430-a443, November-2025, Available :http://www.jetir.org/papers/JETIR2511047.pdf

"Influence of Events Management on Visibility of Rwanda: A Case of Splendid Hotel in Muhanga", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. ppa430-a443, November-2025, Available at : http://www.jetir.org/papers/JETIR2511047.pdf