UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 8
August-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRA006063


Registration ID:
186144

Page Number

350-354

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Title

CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT

Abstract

The last decade has seen tremendous growth in use of internet and mobile phone in India. Increasing use of internet, mobile penetration and government initiative such as Digital India are acting as catalyst which leads to exponential growth in use of digital payment. Electronics Consumer transaction made at point of sale (POS) for services and products either through internet banking or mobile banking using smart phone or card payment are called as digital payment. The consumer perception of digital payment has a significant and positive impact on adoption of digital payment. The structured questionnaire was used as research tool for understanding consumer perception on digital payment. Primary data was collected from 221 respondents. Frequency analysis was used to analyze the responses. From the research it is clear that majority of the respondents agree that mobile wallet/digital payment provides benefits to individual for purchase of products, improve the quality of decision, helpful in buying products as compared to traditional methods. They also agree that interaction with mobile wallet is helpful and that they trust the service providers.

Key Words

CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT

Cite This Article

"CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.350-354, August-2018, Available :http://www.jetir.org/papers/JETIRA006063.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp350-354, August-2018, Available at : http://www.jetir.org/papers/JETIRA006063.pdf

Publication Details

Published Paper ID: JETIRA006063
Registration ID: 186144
Published In: Volume 5 | Issue 8 | Year August-2018
DOI (Digital Object Identifier):
Page No: 350-354
Country: -, -, -- .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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