• Dr.Udayagiri Raghunath,

The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP. Fast moving consumer goods (FMCGs) constitute a large part of consumers’ budget in all countries. This study is aimed at to shed light on competitive conditions prevailing in the FMCGs retail trade sector. This study also focused on the analysis of competitive within the sector, and draws lessons for competition policy. FMCG Industry is characterized by a well established distribution network, low penetration levels, low operating cost, lower per capita consumption and intense competition between the organized and unorganized segments. India’s FMCG sector creates employment for more than three million people in downstream activities. Each business association reaches to the customers through their goods or services. To sell the products to the customers various activities are being performed. This is called showcasing and it is an important capacity. Showcasing is the execution of business activities that directs the stream of goods and services from maker to the customer. The study is based on the perceptions, buying behavior and satisfaction of the consumers in Indian market. In this paper we describe the fast moving consumer goods retail market, growth prospect, market overview towards marketing concept of FMCG in India etc.

FMCG, Indian FMCG Retail Market, FMCG Growth Prospect, FMCG Market overview.

"FAST MOVING CONSUMER GOODS RETAIL MARKET, GROWTH PROSPECT, MARKET OVERVIEW TOWARDS FMCG MARKET IN INDIAN MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.76-79, September-2018, Available :http://www.jetir.org/papers/JETIRA006334.pdf

"FAST MOVING CONSUMER GOODS RETAIL MARKET, GROWTH PROSPECT, MARKET OVERVIEW TOWARDS FMCG MARKET IN INDIAN MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp76-79, September-2018, Available at : http://www.jetir.org/papers/JETIRA006334.pdf