• ANITHA. C

Business intelligence holds an important role in extracting information and manipulates the information to discover hidden trends of data . Business intelligence is the use of technology to collect and translate information to improve business effectiveness the objective is to improve the timeliness and quality of inputs to the decision process. Business Intelligence is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions. The emergence of the data warehouse as a repository, advances in data cleansing, increased capabilities of hardware and software, and the emergence of the web architecture all combine to create a richer business intelligence environment than was available previously. Although business intelligence systems are widely used in industry, research about them is limited. The framework highlights the importance of unstructured data and discusses the need to develop BI tools for its acquisition, integration, cleanup, search, analysis, and delivery.

Business intelligence, Data warehouse, Data mining, Extract Transform and Load, OLAP, OLTP, Data mart.

"BUSINESS INTELLIGENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.213-220, March-2019, Available :http://www.jetir.org/papers/JETIRAT06028.pdf

"BUSINESS INTELLIGENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp213-220, March-2019, Available at : http://www.jetir.org/papers/JETIRAT06028.pdf