• Ruchi Bhakta

This research is based on studying various consumer perceptions for product/services based on the various tools used for online marketing by various organizations such as Chat Helpline, Review Marketing, Email Assistance, Email Advertising, Social Media Advertisements and Word of Mouth. Online Marketing has become a blessing for organizations, as it can reach customers easily in the Age of Globalization where Internet has become the need of the hour. This research focuses on finding out what perceptions a customer holds on a particular brand depending upon the various tools of marketing used by the organizations and how an organization can boost the response for its products and services by using the best possible tool. Review Marketing is being used by E-Commerce portals so as to attract customers based on the reviews given by the existing customers and it has been proved effective. Online Marketing has helped Small and New Businesses in easily promoting their business on a Larger Platform through the help of Social Media and Online Marketing Tools. By using the various tools organizations make marketing a two way communication process involving their customers to participate and contribute in their success by just giving reviews of the products or services used by them and making the new customers choose wisely after going through the various options available. The organizations convey their dedication towards customer prioritization through use of these tools.

Online Marketing, Review Marketing, Email Marketing, Social Media Advertisements, Live Chat.

"Impact of Online Marketing Tools on the Brand perception of the customers.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.71-75, April-2019, Available :http://www.jetir.org/papers/JETIRBH06009.pdf

"Impact of Online Marketing Tools on the Brand perception of the customers.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp71-75, April-2019, Available at : http://www.jetir.org/papers/JETIRBH06009.pdf