• C. Revathy
• Jamal Mohamed Zubair

Video streaming site are becoming viral in today’s digital world. Trend of using VSS (Video streaming sites) by various people are identified. The purpose of this research is to identify the demographic information of respondents who prefer SUV (Sorts utility vehicle) segment cars and search for information through VSS to analyze their search satisfaction of information they needed. This paper explore through survey method with a structured questioner to collect data from VSS users and SUV buyers. Based on the sample of 436 respondents a study was conducted and independent test and one way are applied to analyze the difference of two means, i.e. demographic profile of respondent and SUV model choice and to compare the various demographics of respondent with usage and demographics with satisfaction of the information we performed with SPSS. This paper insist the customer satisfaction on the information shared in video streaming sites (youtube) on SUV segment and discusses the different demographic profile of the customer. In which the outcome would be useful to identify the target audience and their indent and useful to design and develop promotional strategy for strengthening the brand image.

Video streaming sites, SUV, Chennai study, SUV choice, YouTube, information search, search satisfaction.

"A STUDY ON INFORMATION SEARCH & INFORMATION SATISFACTION ON VIDEO STREAMING SITES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.269-276, June-2018, Available :http://www.jetir.org/papers/JETIRC006046.pdf

"A STUDY ON INFORMATION SEARCH & INFORMATION SATISFACTION ON VIDEO STREAMING SITES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp269-276, June-2018, Available at : http://www.jetir.org/papers/JETIRC006046.pdf