UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
June-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRC006114


Registration ID:
184283

Page Number

649-654

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Title

PRODUCT PACKAGING AND ITS IMPACTS ON CUSTOMER PREFERENCE WITH REFERENCE TO L’OREAL

Abstract

Packaging plays a focal part in determining the character of new items, in limited time crusades, as an evaluating design, and as a device to make rack affect. Packaging is generally considered as the most extreme type of promoting at the exceptionally vital purpose of whole in the excursion of acquiring: the purpose of procurement. It mirrors the level of imagination, advancement, innovation, bleeding edge characteristics the brand may have. The place of packaging in advertising has turned out to be completely noteworthy since it is one of the channel organizations can catch customers to pay heed to items. The objective of this research is to identify how customer preferences changes by seeing the packaging of the products and how does the different characteristics of packaging and labeling of the products changes the buying behavior of the customer. This research is based upon different packaging strategies used by L’Oreal Company which is a French beauty care products organization headquartered in Clichy, Hauts-de-Seine with an enrolled office in Paris. To find out the relationship between customer preferences and product packaging, a structured questionnaire has been made for primary data collection.

Key Words

Packaging, customer preference

Cite This Article

"PRODUCT PACKAGING AND ITS IMPACTS ON CUSTOMER PREFERENCE WITH REFERENCE TO L’OREAL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.649-654, June-2018, Available :http://www.jetir.org/papers/JETIRC006114.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"PRODUCT PACKAGING AND ITS IMPACTS ON CUSTOMER PREFERENCE WITH REFERENCE TO L’OREAL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp649-654, June-2018, Available at : http://www.jetir.org/papers/JETIRC006114.pdf

Publication Details

Published Paper ID: JETIRC006114
Registration ID: 184283
Published In: Volume 5 | Issue 7 | Year June-2018
DOI (Digital Object Identifier):
Page No: 649-654
Country: -, -, -- .
Area: Engineering
ISSN Number: 2349-5162


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