• Kavitha Vamanan

In the world of Advertising, art of storytelling plays an influential role for brands. Brands connect with target audience telling inspiring stories both reflecting and shaping the society amongst selling. Commercials curate great stories on effective hygienic practices to be followed in routine for a healthy life. Brands in the form of commercials educate the rural populace and create awareness on hygiene and sanitation. The intent of the study is to examine the storytelling technique of brands and supportive role of commercials on hygienic practices. Videos, music, Dialogues and Concepts of campaigns and commercials by fame brands were analyzed. Textual analysis revealed that an emotive compelling story of brands develops emotional response amongst target audience. The amazingly rendered storyline of audio-visual demonstration on simple healthy habits encourage the children’s, rural residents and all age groups to adopt positive hygienic behaviour and change in attitude. Stories are effortlessly pursued by our brains; brands tell stories in unique and interesting way to fetch deep belief on consumers to build brand loyalty and to bring social change.

"Commercials selling to telling: A Social support to Hygienic practice", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.100-102, June 2019, Available :http://www.jetir.org/papers/JETIRCX06021.pdf

"Commercials selling to telling: A Social support to Hygienic practice", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp100-102, June 2019, Available at : http://www.jetir.org/papers/JETIRCX06021.pdf