UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 2
February-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRDM06004


Registration ID:
229281

Page Number

18-21

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Title

DIGITAL MARKETING IN BANKING SECTOR-PROS AND CONS.

Abstract

We live in a society where people satisfy their needs by accomplishing the things they need. These needed commodities are brought before the people through the process of marketing. Marketing of products enables the customers to choose those things that are needed for them. All most all the sectors around the world market their products to its customers. In today's technological era the process of marketing has become digitalized. The improvement of digitalization has made marketing more popular and reliable. Each and every forum come up with new ideas to advertise their products in digital medium as their future customers are going to be Digital Natives. Banking is one such medium that market its products and schemes through digital medium. Banking sectors are undergoing much progression to make its facilities digitalized to its customers. Bank offers measurable financial marketing solutions for search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and integrated marketing. Though its provide such offers still it has its own pros and cons. This paper is unveiling “Digital Marketing in Banking Sector-pros and cons.”

Key Words

Digital marketing; banking; pros and cons; search engine optimization

Cite This Article

"DIGITAL MARKETING IN BANKING SECTOR-PROS AND CONS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.18-21, February 2020, Available :http://www.jetir.org/papers/JETIRDM06004.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"DIGITAL MARKETING IN BANKING SECTOR-PROS AND CONS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp18-21, February 2020, Available at : http://www.jetir.org/papers/JETIRDM06004.pdf

Publication Details

Published Paper ID: JETIRDM06004
Registration ID: 229281
Published In: Volume 7 | Issue 2 | Year February-2020
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.23432
Page No: 18-21
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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