• G.Sivabharathi
• Dr.K.Chitra

Market analysis is an important part of analytic device in retail organizations to set up the income for special segments of customers, to enhance customer satisfaction and to growth profit of the organization which has different channels and different areas. These problems for a popular shopping center are addressed the use of repeated object set mining and decision tree method. The repeated item sets are mined from the market basket database the use of the green. Apriori set of rules and hence the association rule are generated.

Association Rules, Repeated Item sets, Apriori, Market Basket Analysis

"DATA MINING TECHNIQUES TO PERFORM MARKET ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.13-17, March-2020, Available :http://www.jetir.org/papers/JETIRDP06004.pdf

"DATA MINING TECHNIQUES TO PERFORM MARKET ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp13-17, March-2020, Available at : http://www.jetir.org/papers/JETIRDP06004.pdf