• Nancy Sahni

Digital payments system is a digital platform that enables customers to create their purchase transactions. Customers get a moderate perception of electronic payment, and customers ' socio-economic status and perception of electronic payment vary considerably. Digital payment adoption rate is positively and substantially influenced by customer understanding. In this study 300 respondents were approached and it was found that the most valued attributes by the respondents were technology and service quality and the crucial promoting element for cashless transactions marked by respondents was of ‘Reduced Time’ followed by ‘Ease of Use’.

Digital payment, Attributes, Cashless Transactions

"Customer Preference towards Cashless Payment: An Empirical Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.513-523, December 2018, Available :http://www.jetir.org/papers/JETIRDZ06067.pdf

"Customer Preference towards Cashless Payment: An Empirical Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp513-523, December 2018, Available at : http://www.jetir.org/papers/JETIRDZ06067.pdf