• Charmi Shah
• Dr. Kavita Kalkoti
• Dr. Hanif Kanjer

The purpose of the survey was to analyze the role of Financial Expertise in the Investment Behaviour. Financial Expertise is a profession whereby an expert mentor an individual based on their needs, goals, financial situation and risk appetite. Investment Behaviour is perceived as the attitude of the investor towards various different ventures before investing. Investment Behaviour can be influenced by many demographic and behavioural factors. This paper attempts to study the Influence of such factors for an individual who seeks financial expertise either from relatives or an expert. The study was conducted in the city of Mumbai through online Questionnaires. Data gathered was analyzed using Excel based statistical tests.

Investment, Investment Behaviour, Financial Expertise

"ANALYTICAL STUDY ON THE ROLE OF FINANCIAL EXPERTISE IN THE INVESTMENT BEHAVIOUR OF WOMEN IN MUMBAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.567-571, December 2018, Available :http://www.jetir.org/papers/JETIREB06070.pdf

"ANALYTICAL STUDY ON THE ROLE OF FINANCIAL EXPERTISE IN THE INVESTMENT BEHAVIOUR OF WOMEN IN MUMBAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp567-571, December 2018, Available at : http://www.jetir.org/papers/JETIREB06070.pdf