• Sangathraj Venkatesh
• D Kanaka Durga

In the modern business world, announced strategies to keep the company competitive and better for the customer; (Fahy and the important role of Jobs, 2002). For example, along with speed subscribers, it has played an important role; This helps branding and customer relationships. Advertising on Jetkins (2000) differs from business to business practice, when marketing a product or selling products or services to the subscribers to provide service. Patley (2004) promotional media to promote a product or service, and for the people, and aims to provide a positive light, he said.

IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR A CASE STUDY OF NOKIA

"IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR A CASE STUDY OF NOKIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.140-146, August-2020, Available :http://www.jetir.org/papers/JETIRED06028.pdf

"IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR A CASE STUDY OF NOKIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp140-146, August-2020, Available at : http://www.jetir.org/papers/JETIRED06028.pdf