UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIREO06061


Registration ID:
307920

Page Number

EO06061_307920_280_282

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Title

A Study on the Customer Behavior towards Product Buying

Authors

Abstract

Our paper investigates the degree to which Facebook ads creates purchase intentions and affects customer buying behaviors. We Analyze public views on questions of privacy including social pressure through social networks and their influence on customer buying patterns. Through taking a poll and contrasting our results with the study throughout literature, researchers attempt to examine the perceptions of consumers of Internet ads in the late 1990s with those of younger people who are constantly related to violent media. We claim that there have been small shifts in users' perspectives over the time, and we demonstrate that customers rely increasingly mostly on internet as a source of knowledge, but cultural pressure and advertisements are still objective functions that contributes to the growth of a product. The key finding of our research is that companies must reinvest as an advertisement tool throughout the social media facets of Internet.

Key Words

Advertisement, Buying, Behavior, Customer, Customer Behavior, Facebook, Social networking.

Cite This Article

"A Study on the Customer Behavior towards Product Buying", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.EO06061_307920_280_282, February 2019, Available :http://www.jetir.org/papers/JETIREO06061.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on the Customer Behavior towards Product Buying", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. ppEO06061_307920_280_282, February 2019, Available at : http://www.jetir.org/papers/JETIREO06061.pdf

Publication Details

Published Paper ID: JETIREO06061
Registration ID: 307920
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: EO06061_307920_280_282
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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