• Devesh Kumar

Our paper investigates the degree to which Facebook ads creates purchase intentions and affects customer buying behaviors. We Analyze public views on questions of privacy including social pressure through social networks and their influence on customer buying patterns. Through taking a poll and contrasting our results with the study throughout literature, researchers attempt to examine the perceptions of consumers of Internet ads in the late 1990s with those of younger people who are constantly related to violent media. We claim that there have been small shifts in users' perspectives over the time, and we demonstrate that customers rely increasingly mostly on internet as a source of knowledge, but cultural pressure and advertisements are still objective functions that contributes to the growth of a product. The key finding of our research is that companies must reinvest as an advertisement tool throughout the social media facets of Internet.

Advertisement, Buying, Behavior, Customer, Customer Behavior, Facebook, Social networking.

"A Study on the Customer Behavior towards Product Buying", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.EO06061_307920_280_282, February 2019, Available :http://www.jetir.org/papers/JETIREO06061.pdf

"A Study on the Customer Behavior towards Product Buying", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. ppEO06061_307920_280_282, February 2019, Available at : http://www.jetir.org/papers/JETIREO06061.pdf