• Priyanka Shukla

The current discourse is about information pollution, the causes and issues of information pollution, the internet as a significant causality and how it impacts the individual's decision-making ability. To order to ensure that information suppliers do not lose the readership of their material and satisfy the information needs of both online and print readers, almost all of the printed information is also replicated to digital form. Abundant literature is also produced in an electronic format only, and will share this information on hundreds of social networking sites. Without attributions to the source, almost a mess of all this knowledge has been created and disseminated. The research also addresses the causes of information abuse, the dimensions of unstructured information and plagiarism. This result also has important policy implications for policymakers in emerging markets. For example, increased investment in the ICT sector could be a feasible means of reducing the level of information pollution. Towards the end of the document, the focus on information literacy has been put on how it can prove useful in tackling the issue with certain interventions that can help regulate the actions of information users.

Emerging Markets, Information pollution (IP), Internet, Social Media, Information and Communications Technologies (ICTs), Internet Use.

"Internet a Major Causality: A Review of Information Pollution", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.438-442, February-2019, Available :http://www.jetir.org/papers/JETIREO06102.pdf

"Internet a Major Causality: A Review of Information Pollution", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp438-442, February-2019, Available at : http://www.jetir.org/papers/JETIREO06102.pdf