• Onkar Bagaria

Increasingly, cities compete with each other to draw visitors, developers, businesses, or people. Therefore, advertisers concentrate on establishing the city as a brand, disregarding that a city's understanding and awareness vary drastically among the target audiences. Place branding should therefore focus the expectations of the various target audiences even more and build techniques for advanced location brand management. The goal of this paper is to analyze the major differences between the perceptions of the city brand of different target groups using network analysis. It highlights the structural variations between the perceptions of the city brand of two separate target groups and the differences between the perceptions of the external and internal target groups. It explores the outcomes and managerial consequences for location marketers. In urban management, place branding is increasingly common. In this phase, this paper illustrates the challenge of multiple target markets and explores implications for brand management in an advanced area.

Place branding, City brands, Brand knowledge, Brand perception, Network analysis, Target groups, Place brand management.

"Analysis of Brand Knowledge by Diverse Target Groups", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.840-843, April-2019, Available :http://www.jetir.org/papers/JETIREO06183.pdf

"Analysis of Brand Knowledge by Diverse Target Groups", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp840-843, April-2019, Available at : http://www.jetir.org/papers/JETIREO06183.pdf