UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 4
April-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIREO06183


Registration ID:
308047

Page Number

840-843

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Title

Analysis of Brand Knowledge by Diverse Target Groups

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Abstract

Increasingly, cities compete with each other to draw visitors, developers, businesses, or people. Therefore, advertisers concentrate on establishing the city as a brand, disregarding that a city's understanding and awareness vary drastically among the target audiences. Place branding should therefore focus the expectations of the various target audiences even more and build techniques for advanced location brand management. The goal of this paper is to analyze the major differences between the perceptions of the city brand of different target groups using network analysis. It highlights the structural variations between the perceptions of the city brand of two separate target groups and the differences between the perceptions of the external and internal target groups. It explores the outcomes and managerial consequences for location marketers. In urban management, place branding is increasingly common. In this phase, this paper illustrates the challenge of multiple target markets and explores implications for brand management in an advanced area.

Key Words

Place branding, City brands, Brand knowledge, Brand perception, Network analysis, Target groups, Place brand management.

Cite This Article

"Analysis of Brand Knowledge by Diverse Target Groups", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.840-843, April-2019, Available :http://www.jetir.org/papers/JETIREO06183.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Analysis of Brand Knowledge by Diverse Target Groups", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp840-843, April-2019, Available at : http://www.jetir.org/papers/JETIREO06183.pdf

Publication Details

Published Paper ID: JETIREO06183
Registration ID: 308047
Published In: Volume 6 | Issue 4 | Year April-2019
DOI (Digital Object Identifier):
Page No: 840-843
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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