UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRFJ06038


Registration ID:
320475

Page Number

178-181

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Title

A Review on the Impact of Advertising and Sale Promotion on Brand Equity

Authors

Abstract

Today, creating and attaining a strong and powerful brand is a top goal for every company, as it comes with a slew of advantages. A strong brand allows a business to establish itself in the market, prevent being exposed to competition activities, and play a significant role in collaborating and supporting brand growth opportunities. Active marketing researchers examine the idea of brand equity, which is defined as the substantial worth of a brand for the manufacturer, retailer, and customer, before measuring and assessing it. Brand equity is determined by the consumer's impression of a brand, which may be influenced by a variety of variables. Without examining its resources, or elements that are effective in the development and formation of brand equity in the minds of consumers, brand equity cannot be recognized or comprehended. We attempted to provide a practical and clear definition of brand equity and its aspects in this study. In general, the purpose of this study was to examine effective variables such as advertising and sale promotion in order to determine how these marketing techniques affect brand equity. Finally, for brand equity, extensive advertising and reduced sale promotion are recommended. This article also includes some recommendations for further research.

Key Words

Advertising, Brand Equity, Brand, Sale Promotion.

Cite This Article

"A Review on the Impact of Advertising and Sale Promotion on Brand Equity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.178-181, July-2018, Available :http://www.jetir.org/papers/JETIRFJ06038.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Review on the Impact of Advertising and Sale Promotion on Brand Equity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp178-181, July-2018, Available at : http://www.jetir.org/papers/JETIRFJ06038.pdf

Publication Details

Published Paper ID: JETIRFJ06038
Registration ID: 320475
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 178-181
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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