• Priya Raman

This study is inspired by the current fast advancement of technology in all areas, including information. Brand image is an intriguing subject to consider as a factor influencing a consumer's choice to purchase a cosmetic product. This is particularly intriguing since Indonesian consumers presently choose cosmetics produced from natural chemicals derived from plants. As a result, the marketing strategy, which includes promotion, pricing, and consumer preference variables, such as brand image, has an impact on buying choices. The goal of this research is to gather and evaluate published papers on the impact of promotions, pricing, and brand image on buying choices. A literature review is part of the research design. This research looked at articles from six academically acknowledged management and business publications that were published in the past 10 years. Promotion, pricing, and brand image are anticipated to enhance buying choices, according to the findings of the research study. Increasing sales data may be used to evaluate purchasing choices. As a result, marketing, pricing, and brand image all have an impact on buyer satisfaction

Brand Image, Purchase Decision, Promotion, Price

"A Review on the Influence of Promotion, Price and Brand Image ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.25-29, June-2018, Available :http://www.jetir.org/papers/JETIRFR06006.pdf

"A Review on the Influence of Promotion, Price and Brand Image ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp25-29, June-2018, Available at : http://www.jetir.org/papers/JETIRFR06006.pdf