• Dr. P. Raji Reddy

The integration of Artificial Intelligence (AI) in e-commerce has revolutionized the online retail landscape, transforming business operations and customer experiences. AI technologies such as machine learning, natural language processing, and predictive analytics enable e-commerce platforms to offer personalized shopping experiences, optimize supply chain management, and enhance customer service through intelligent automation. AI-driven innovations, including Chabot’s, recommendation engines, and intelligent search algorithms, have significantly improved the efficiency and accuracy of e-commerce operations.AI technologies are reshaping how businesses interact with consumers, optimize operations, and offer personalized experiences. Personalized experiences significantly enhance customer satisfaction and engagement, which are critical to improving sales and fostering customer loyalty. The present paper aims toanalyse the role of Artificial Intelligence in E-Commerceand the specific objectives of the study are analyze the current applications of AI in e-commerce, identify challenges and ethical considerations associated with AI adoption in e-commerce and examine future trends and developments in AI for e-commerce. The study is totally depend on secondary data. The secondary data were collected from published documents, reports of the various studies and online publications. The study reveals that application of AI in e-commerce is multifaceted, touching upon customer experience, operational efficiency, security, and business strategy. AI enhances e-commerce efficiency and personalization, it also raises challenges related to data privacy, bias, security, ethical interactions, and regulatory compliance. Addressing these concerns requires a balanced approach, incorporating robust security measures, transparent AI governance, and ethical AI development practices. The future of AI in e-commerce is characterized by innovation and technological integration. Businesses that adopt these emerging trends early will gain a competitive edge by enhancing customer experiences, improving operational efficiency, and ensuring secure and transparent transactions.

The integration of Artificial Intelligence (AI) in e-commerce has revolutionized the online retail landscape, transforming business operations and customer experiences. AI technologies such as machine learning, natural language processing, and predictive analytics enable e-commerce platforms to offer personalized shopping experiences, optimize supply chain management, and enhance customer service through intelligent automation. AI-driven innovations, including Chabot’s, recommendation engines, and intelligent search algorithms, have significantly improved the efficiency and accuracy of e-commerce operations.AI technologies are reshaping how businesses interact with consumers, optimize operations, and offer personalized experiences. Personalized experiences significantly enhance customer satisfaction and engagement, which are critical to improving sales and fostering customer loyalty. The present paper aims toanalyse the role of Artificial Intelligence in E-Commerceand the specific objectives of the study are analyze the current applications of AI in e-commerce, identify challenges and ethical considerations associated with AI adoption in e-commerce and examine future trends and developments in AI for e-commerce. The study is totally depend on secondary data. The secondary data were collected from published documents, reports of the various studies and online publications. The study reveals that application of AI in e-commerce is multifaceted, touching upon customer experience, operational efficiency, security, and business strategy. AI enhances e-commerce efficiency and personalization, it also raises challenges related to data privacy, bias, security, ethical interactions, and regulatory compliance. Addressing these concerns requires a balanced approach, incorporating robust security measures, transparent AI governance, and ethical AI development practices. The future of AI in e-commerce is characterized by innovation and technological integration. Businesses that adopt these emerging trends early will gain a competitive edge by enhancing customer experiences, improving operational efficiency, and ensuring secure and transparent transactions.

"ROLE OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 11, page no.110-114, November-2025, Available :http://www.jetir.org/papers/JETIRHD06018.pdf

"ROLE OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 11, page no. pp110-114, November-2025, Available at : http://www.jetir.org/papers/JETIRHD06018.pdf