• Royston Joseph
• Eshan M R

It is known that Tourism is one of the world’s largest industries continuously contributing to global economy. The world of digital media is changing at a phenomenal pace especially in Tourism. The technology usage is abundance for accessing the communication from the customer to the service provider. The digitalization through the information and communication technology has upgraded the tourism sector immensely. The customer using the digital sources gets benefited much than the traditional ways of Tourism marketing, not only in marketing but also for the promotion of the tourist destination through digitalization leads to immense growth and development of the tourist destination and tourism industry on whole. This study highlights to know the use and utilization of digital technology at various paces of tourism marketing and promotion in Tourism sector. The article covers conceptual study. The information collected by various articles and from websites.

digitization, marketing, promotion strategy, tourism

"An Approach of Digital Marketing and Promotional Strategy in Tourism Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.36-41, December-2018, Available :http://www.jetir.org/papers/JETIRO006004.pdf

"An Approach of Digital Marketing and Promotional Strategy in Tourism Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp36-41, December-2018, Available at : http://www.jetir.org/papers/JETIRO006004.pdf