• Mr. Ravi Prasad. S
• Ms. Sanjana kajol. A

One of the most competitive fields of Service sector is tourism industry, which requires effective management of natural, financial and human resources existing in country. For developing tourism industry in any country is therefore important to provide relevant Infrastructure, improve service quality and increase of customer satisfaction. Social Media has revolutionized the lives of people within a decade of its introduction. It has gradually inculcated into our daily routine as a real time source of information related to every ongoing activity, including business, technology, current affairs, social life, travel, and more. Social Media has also expanded the reach of industries as now they can target consumers sitting miles away without even meeting them. Social networking websites are based on building virtual communities that allow tourists to express their needs, wants and values, online. Social media marketing then connects these tourists and audiences to businesses that share the same needs, wants, and values. Through social networking sites, tourism organisations can keep in touch with individual followers. This personal interaction can in still a feeling of loyalty into followers and potential tourists. Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered travel marketing.

Social media, E- commerce, online booking, Advertising

"The Role and Importance of Social Media Marketing in The Tourism Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.179-192, December-2018, Available :http://www.jetir.org/papers/JETIRO006020.pdf

"The Role and Importance of Social Media Marketing in The Tourism Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp179-192, December-2018, Available at : http://www.jetir.org/papers/JETIRO006020.pdf