• S. Suresh Kumar
• P. Jegadeesh

Customer satisfaction is been a subject of much interest to academicians, research scholars and business managers. The main objective of any organization is to maximize the profits and to minimize its cost. Profit maximization is best achieved by increasing the sales and reducing the cost in best suitable manner. Business executives and academicians have realized that maximizing the sales can be best achieved by satisfying the needs of the customers. Customer satisfaction leads to customer loyalty which will again lead to repeat purchases and influence new buyers. This paper aims to analyze the effectiveness of service quality in enhancing the customer satisfaction and organizational sustainability in the consumer durable industry. The authors have used Structural Equation Model (SEM) for analyzing the effectiveness.

Consumer durable, Service Quality, SEM, Customer satisfaction, After sales Service

"Assessing Service Quality For Customer Satisfaction And Organizational Sustainability Model With Reference To Consumer Durables – A Structural Equation Model Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.200-207, December-2018, Available :http://www.jetir.org/papers/JETIRP006045.pdf

"Assessing Service Quality For Customer Satisfaction And Organizational Sustainability Model With Reference To Consumer Durables – A Structural Equation Model Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp200-207, December-2018, Available at : http://www.jetir.org/papers/JETIRP006045.pdf